Using Data to Drive Proactive and Automated Sales Strategies.
The importance of using data to direct your sales workflows cannot be overstated. A sales team that is targeted, purposeful, efficient, and aligned with organizational goals is a force multiplier. Think of it as a real-time news feed showing the health of your sales pipeline and stakeholders, powered by data obtained through tracking and mining details found in your quotes, sales, and renewals.
Quotes – Contain leading indicators for understanding your organization’s trajectory, potential, and future results.
Sales – Contain current state indicators for understanding your organization’s follow through, conversion, and present growth.
Renewals – Contain indicators for distribution momentum and the momentum of your competitors, they also contain indicators about pricing power.
All successful roads lead through sales, and the relationships they build on behalf of your company. A data driven sales team will consistently retain, acquire, and convert more business. Information is power in sales. Knowing at every level if you are winning or losing is critical to a proactive and strategic pivot or a one-off intervention. The end game is to develop and deliver automated and self-directed sales triggers to ensure everyone is informed and performing consistently.
At Strategic Dental we help teams mine and utilize data properly to create directed, strategic, and automated sales engagements that get results. For more information check us out at www.strategicdental.com or contact us at info@strategicdental.com.
